McDonald’s, the biggest food service company leads a $228 billion U.S. fast-food industry that faces slackening growth. After increasing 2.4 percent last year, revenue gains will slow to 1.5 percent this year and 1.6 percent in 2018, data from researcher IBISWorld show. McDonald’s shares have gained 5 percent this year, about the same as the […]
McDonald's Restaurant lowers prices on drinks as industry slumps Read More »
In recent years health trends and new higher quality competitors have challenged traditional fast food chains, causing the term “fast food” to carry a great deal of negative connotations. New players are strategically pitting fast food vs fast casual, as the try to distance themselves from the unfavorable phrase. The term fast food has often
Word Play: Fast Food vs Fast Casual Read More »
In a full page ad on Wednesday’s New York Times paper fast food chain, Burger King, extended a white flag to long time rival McDonald’s. The open letter asked the considerably larger chain for a one day truce, where both companies would combine their staple burgers to create the McWhopper. Burger King envisioned the creation
Fast Food Chain Extended Ceasefire to Rival Read More »
With the digital era we are currently in it can hardly be said restaurant chains “secret menus” are truly secret. Whether company backed or customer hacks secret menus have become a common marketing tactic for chains. McDonald’s McDonald’s officially stated: “Our customers are pretty clever when it comes to customizing their orders with our
Your Favorite Restaurant Chains Secret Menus Read More »
The three largest fast food chains in the world are McDonald’s, KFC, and Subway. Slogan: i’m lovin’ it What does McDonald’s serve? McDonald’s mainly sells Burgers. Locations: Worldwide there are 18,710 stores. History: McDonald’s was founded on May 15, 1940 in San Bernardino, California and McDonald’s Corporation on April 15, 1955 in Des Plaines, Illinois.
The Three Largest Fast Food Chains Read More »
Better Burger chains are challenging traditional quick service restaurants like McDonald’s and are winning Led by Shake Shack, chains providing better quality ingredients, are stealing market share form long established corporations. Single restaurant locations are roughly worth $50 million dollars. Customers usually expect to wait in long lines for a taste of their food and
King of Better Burger Chains Isn't at the Top For Better Burgers Read More »
Countless opposition is rising against major corporations concerning the fight for fifteen. Many states and cities have passed laws for the gradual incrementation of low wage workers pay but facilitators are gearing attacks at large corporations. Los Angeles County passed a bill earlier this week raising minimum wage to $15 by 2020. Efforts for higher
Unions Attack McDonalds Read More »
Various new quick service chains have descended onto the market providing tastier fast food. Consumers are seeking healthier alternatives and new fast casual restaurants are targeting unmet markets. Various long standing corporations are feeling the effects of consumer trends. Earlier this week McDonald’s CEO announced a turnaround plan that will aim at reorganization and enhancing
McDonald's Turnaround Read More »
On July 29, 2014, the National Labor Relations Board (NLRB) ruled that McDonald’s, which for over a year and a half has been the target of protesting workers and lawsuits over low wages and questionable labor practices, is considered to be a co- employer along with the owner of the franchise. In the run-up to
NRLB: McDonald's, Franchisees Are Co-Employers Read More »
Huffington Post reports on the breakfast war between McDonald’s and Taco Bell. In recent news, Taco Bell released a new commercial mocking McDonald’s by featuring real life Ronald McDonalds claiming their love for Taco Bell’s new breakfast menu. On Friday, McDonald’s replied back in a kindly thanks by posting a picture of their clown mascot
McDonald's Response to Taco Bell's Real Ronald Commercial Read More »
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