Huffington Post reports on the breakfast war between McDonald’s and Taco Bell.
In recent news, Taco Bell released a new commercial mocking McDonald’s by featuring real life Ronald McDonalds claiming their love for Taco Bell’s new breakfast menu.
On Friday, McDonald’s replied back in a kindly thanks by posting a picture of their clown mascot Ronald McDonald petting a chihuahua saying “Imitation is the sincerest form of flattery.”
McDonald’s is also using this opportunity to raise the breakfast bar by offering free cups of coffee for the next two weeks. It’s an interesting marketing scheme to try and handle competition, but will it really win over a newly designed menu?
To read the full article go here.
What kind of bar raising marketing might you approach against your competitor?
Here are 10 ways to keep ahead of the competition as said by MarketingDonut.co.uk:
1. Know the competition.
2. Know your customers.
3. Differentiate.
4. Step up your marketing.
5. Update your image.
6. Look after your existing customers.
7. Target new markets.
8. Expand your offer.
9. Be the best employer.
10. Look to the future.
To read the full article with their expanded descriptions, go here.
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