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Analyzing Brand Loyalty for your Restaurant or Retail Store

Brand loyalty is extremely important for every restaurant and retail store big or small. Brand Keys recently released their 2013 Customer Loyalty Engagement Index, which forecasts customer devotion across brands. To make such predictions there is a lot of math involved and highly secretive algorithms.  Brand Keys states they are “the only research consultancy in

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Is PayPal's Mobile Payment System a Good Thing?

Is PayPal’s Mobile Payment System a Good Thing? Mobile Point of Sale Systems is all the rage. The newest company to join the race is PayPal. PayPal is already well known for their mobile payment solutions for Smartphones. At the beginning of this year, they launched a mobile payment version for the iPad. PayPal is

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Restaurant Closing Time: A Moving Target?

Restaurant Closing Time: A Moving Target? When does a restaurant really close? In a classic case of “we said, they said,” a San Francisco quick-serve restaurateur contacted Inside Scoop at SFGate with a conundrum about how to handle late-arriving diners and perceptions of “closing time.” After an incident where diners arrived three minutes before official

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