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Analyzing Brand Loyalty for your Restaurant or Retail Store

Brand loyalty is extremely important for every restaurant and retail store big or small. Brand Keys recently released their 2013 Customer Loyalty Engagement Index, which forecasts customer devotion across brands. To make such predictions there is a lot of math involved and highly secretive algorithms.  Brand Keys states they are “the only research consultancy in

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Is PayPal's Mobile Payment System a Good Thing?

Is PayPal’s Mobile Payment System a Good Thing? Mobile Point of Sale Systems is all the rage. The newest company to join the race is PayPal. PayPal is already well known for their mobile payment solutions for Smartphones. At the beginning of this year, they launched a mobile payment version for the iPad. PayPal is

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Avoid the Risks of Outdated Credit Card Processing (Part 2)

Avoid the Risks of Outdated Credit Card Processing (Part 2) Continued from Part 1 The Merchant Bill of Rights includes: #7 The right to encrypted card numbers and secure transactions “Obviously, you would never want the credit, debit and PIN numbers of your customers stolen by hackers. Large payments processors prevent hundreds of thousands of

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Avoid the Risks of Outdated Credit Card Processing (Part 1)

Avoid the Risks of Outdated Credit Card Processing (Part 1) Business owners may not be aware of the liabilities they face if their credit card processing is not up to date and secured against hackers. Credit card companies may argue that outdated processing technology in effect broadcasts information negligently, and insurance carriers may not cover this,

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