Digital Delivery Platform DoorDash Purchases Caviar, Square's On Demand Delivery Service

Food delivery platform DoorDash announced that it’s purchasing on demand food and catering delivery service Caviar from third party payment processor Square. The deal is reported to be worth $410 million in cash and stock. Square purchased Caviar in 2014 for $90 million.
This acqusition will inrease DoorDash’s delivery infrasture. Doordash will also gain wider market appeal–currently DoorDash service mostly features fast food and quick serve restaraunts. Caviar tends to have upscale, higher end vendors and has even offered exclusive delivery to curated restaurants. It’s not yet clear whether Caviar will continue to operate as its own delivery platform or be folded into DoorDash’s. However Cavier’s executive team will work at DoorDash.
Several weeks ago we discussed how Amazon was closing Amazon Restaraunts. The Doordash Caviar purchase is the latest in a string of events that further consolidates the US digital delivery market. Each of the major digital deliveries companies: DoorDash, Uber Eats, Postmates and GrubHub in recent years have purchased smaller companies and sought excluvise partnerships with popular chain eateries in a bid to gain marketshare. In a few years, the third party online ordering landscape is going to look extremely different than it currently does as companies to continue to consolidate.
Sintel Systems is focused on the current and future needs of the quick serve industry to ensure that the industry is equipped with the most effective POS solutions, no matter how the market evolves. Using our omni channel approach customers can order with an employee using a hand held device at busy drive thrus, order from a kiosk, order from their phone or order from a computer. If they prefer, they can even order inside the restaurant from staff at the counter. All transactions from devices are seamlessly sent to the kitchen display system (KDS). Kitchen staff stays completely in the know of customer orders and what order to cook them in. That’s the goal of omni channel POS, service is provided to the customer where they want it, how they want it.