Business Tips

Astroturfing: NYC Froyo Fraud Stings Fake Reviewers

Frozen yogurt too good to be true! News came out recently about a phony frozen yogurt shop search engine optimization (SEO) sting in New York — and with it, the term “astroturfing” is having a moment. Given the strong presence Sintel Systems has in the frozen yogurt segment of the restaurant POS marketplace, we were particularly

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Social Media is Not the Only Way to Acquire New Customers, But It May Be the Greatest

In a previous blog we talked about how Facebook’s new Graph Search can help you find the customers that you do and do not want. Entrepreneur.com posted an interesting infographic on how to use social media to find customers. The infographic listed some pretty surprising and fascinating information: 77% of business to customer (B2C) marketers

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The Facebook Graph Search Is Not Just For Your Personal Page

Last month Facebook launched Graph Search . By using information you have already given such as location data and different posts/photos that you have been tagged and compiling it all into a search engine. For retailers, Graph Search gives you the opportunity to locate the customers you do want and even the one’s you may

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As A New Entrepreneur Are You Guilty Of Making Any Of These Mistakes?

“Being an entrepreneur is easy,” said no one ever.  An entrepreneur is a difficult job and it is especially difficult if you are new to the game. Inc.com recently published an article about “The 9 Biggest Mistakes New Entrepreneurs Make.” 1.  Going With Your Gut Rather Than Trusting  Experts Sometimes going with your gut just

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What's Your Supply Chain Reaction?

We are reminded from time to time how retail store owners are wise to keep an eye on real estate investing trends. As an example, consider this recent article in National Real Estate Investor (NREI) titled, “What Retail Estate Investors Need to Know About the Transforming Retail Supply Chain.” E-commerce and brick-and-mortar stores, once competing sales channels,

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Sintel Systems @ 2013 Food Truck Business Expo

July 20, 2013 – Sintel Systems, a leading point of sale (POS) organization offering systems to the food truck industry, exhibited its newest POS at the 2013 Food Truck Business Expo in Los Angeles. Providing expert knowledge on the benefits of our mobile point of sale system, Sintel Systems discusses with prospective and current food

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Mid Market Neighborhood in San Francisco Making a Turn Around

Columnist Herb Caen once referred to the Mid Market, a neighborhood in San Francisco as “le grand pissoir.” The neighborhood is well known for its homeless inhabitants. But, it looks like it might be making a turn around. An article by the San Francisco Business Times  titled “Mid Market retail starting to catch up”, discusses

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