For one day only, on Saturday 4/20–known to Americans as a weed celebration day, Carl’s Jr. will sell the CBD-infused “Rocky Mountain High: CheeseBurger Delight” at a single location in Denver. The CBD burger will be cost for $4.20. This event makes Carl’s Jr. the first major fast-food chain to offer a cannabis-infused menu item — even if just for a one-location, one-day event.
The Rocky Mountain High: CheeseBurger Delight consists of two beef patties, pickled jalapenos, pepper jack cheese, waffle fries — and about 5 milligrams of hemp-derived CBD extract in the burger chain’s Santa Fe Sauce.
Offering the CBD-infused burger is more than just a 4/20 stunt. Carl’s Jr. will be monitoring sales and customer responses. If all goes well, one day Carl’s Jr. could roll out a CBD-infused burger across the US. The company is tapping into the recent trend of CBD being celebrated for its potential health benefits. CBD is the nonpsychoactive component of marijuana — meaning that eating a CBD burger will not get you high.
The choice to only sell the burger in Denver was a careful calculation on Carl’s Jr.’s part. Colorado was one of the first U.S. states to legalize recreational marijuana. Many products that contain CBD became legal in December 2018 when President Trump signed a farm bill. However, the Food and Drug Administration currently prohibits adding CBD to food and beverages. This summer the agency will hold its first public hearings to decide how it will regulate CBD.
Sintel Systems Global POS is the leader in direct and single source omni channel solutions for the fast food industry. As part of Sintel System’s all-inclusive fast food and QRS POS system package, our customers get a gift and loyalty card network with mobile app, private cloud services, embedded merchant account services, and unlimited technical support.
To learn more about how Sintel Systems can help improve your business, contact us today.
