Drive Thru POS: Chick-FIL-A's Winning Strategy

It’s a bird, it’s a plane, it’s speedy fried chicken achieved via good drive-thru POS! Recently a Chick-Fil-A restaurant in Kentucky broke a company record when its drive-thru served 178 customers in an hour. That’s 3 cars per minute! In recent years, Chick-Fil-A has invested a significant amount of time and money into studying how its drive-thru traffic flows. The company even built full scale mock ups of a drive-thru at their headquarters in Alanta and drove real cars through them. Since Chick-Fil-A’s drive thru business is responsible for 60% of its sales a year, increasing speed and efficiency is vital to growing sales.
Important to quick service is what Chick-Fil-A calls ‘face-to-face ordering’. Armed with hand held devices, team members go up to cars waiting in the drive-thru and take orders on the spot. Orders are wirelessly transmitted to the kitchen. A second employee comes by to collect payment. This way many customers place orders before they reach the drive thru kiosk. Chick-Fil-A employees also take detailed descriptions of the vehicles customers are driving to ensure that when a customer reaches the pick up window they are given the correct order. The benefit of being able to quickly serve more customers out weighs the labor costs incurred with more staff and the mobile ordering technology. Chick-Fil-A’s high tech, high touch courteous customer service seems to be a winning strategy.
Essential to maintaining fast in-house and drive-thru service is a fully integrated, staff friendly QRS POS system.

Sintel Systems, the global industry leader in omni channel point of sale (POS) solutions is rolling out a new innovative hand held drive thru POS devices specifically created for fast food restaurants. These advanced terminals are designed to further increase the productivity and accuracy of busy quick service restaurants (QSR) with bustling drive thru operations through rapid wireless ordering that promotes face-to-face employee customer interaction.

By offering top-grade hardware, professional software and all essential services such as drive-thru, online ordering with mobile app and all-inclusive technical support, your fast food POS is taken of, with only one point of contact.

To see what our customers think of working with Sintel Systems and what a complete system includes, click here.