The Dead Zone As McDonald’s loses dominance over its industry, the fast food giant has been branching out to re-assert its place at the top table. After introducing self serve kiosks and recruiting via Snapchat, the latest target is the ‘dead zone’, the time between 2 pm to 5 pm when McDonald’s receives only […]
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Keeping Up with the Consumer Big changes are happening in the restaurant industry. Online ordering and delivery are becoming the biggest change since the drive through. Unsurprisingly, the change is being driven by tech-savvy millennials who live in an on-demand world. Cowen & Co. estimated last year that U.S. restaurant delivery alone could become a
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Taylor’s Ol’ Fashion Market Taylor’s Ol’ Fashion Market recently spoke to Spectrum of their technology upgrade including their broadband internet connection from Charter Spectrum Business and point of sale (POS) from Sintel Systems Global POS. Historic Institution Family-run, Taylor’s sells meat and organic produce. The long-standing institution has been proudly serving the residents of
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No Problem Anyone with a POS might assume that technical support is just there for troubleshooting problems. POS systems are highly sophisticated computers with many components that work symbiotically. Just like your personal computer, sometimes human error means some problem solving is needed. But by and large, your POS runs smoothly and calling technical support
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Self-Serve Kiosks Embraced by McDonald’s and Panera Bread McDonald’s is rolling out ‘Create Your Taste’ self-serve kiosks, enabling customers to build custom burgers as well as full menu ordering. Panera Bread is also getting in on the action, combining the kiosks with Panera’s “My Panera” rewards membership. Customers “love the fact” that they can
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Dunkin’ Donuts Face Competition Dunkin’ Donuts are feeling the effects of competition coming from McDonald’s and Burger King. Afternoon coffee sales have slumped as McDonald’s and Burger King offer a wider range of choices at a cheaper price. “It’s becoming a little bit more crowded, a bit more aggressive, but I think that’s what Dunkin’
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What’s in Your Cup? There’s no way you’ve been to your favorite frozen yogurt store and not noticed the different cup sizes and designs. So is it a simple matter of choice? No chance. There is an incredible list of variables that affect the way we eat. Time of day, who we are
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Consumers Shift to Fast Food The American Customer Satisfaction Index has reported a historic shift. Customers now prefer fast food restaurants to the more traditional full service, with Chick-fil-A topping the list of most popular QSRs. Full-service restaurants actually earned the lowest score in 10 years — 78 out of a possible 100. Claes Fornell,
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An Abrupt End After over 40 years of sponsorship, McDonald’s has ended its Olympic sponsorship three years early. With falling TV ratings and rising Olympics sponsorship costs spurring the decision, McDonald’s said that they had made the decision in cooperation of the IOC. Initially around $100 million for a four-year period that includes a
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Amazon Moves to Groceries Amazon announced today that it has agreed to buy Whole Foods, the natural food grocery store chain for over $13 billion. With an estimated $700 to $800 billion in sales in the produce industry, it proves further ambition by Amazon to expand its reach. Whole Foods, with its regional corporate office
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