retail

Social Media is Not the Only Way to Acquire New Customers, But It May Be the Greatest

In a previous blog we talked about how Facebook’s new Graph Search can help you find the customers that you do and do not want. Entrepreneur.com posted an interesting infographic on how to use social media to find customers. The infographic listed some pretty surprising and fascinating information: 77% of business to customer (B2C) marketers […]

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The Facebook Graph Search Is Not Just For Your Personal Page

Last month Facebook launched Graph Search . By using information you have already given such as location data and different posts/photos that you have been tagged and compiling it all into a search engine. For retailers, Graph Search gives you the opportunity to locate the customers you do want and even the one’s you may

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Pop-Up Shops

Have you ever shopped in a pop-up shop? Econsultancy.com explains what they are: “Pop-up shops are temporary outlets, which allow brands to have a presence on the high street, or to extend their existing offline presence into new areas for a short time.” Larger brands in the United States have been using pop-up shops since

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What's Your Supply Chain Reaction?

We are reminded from time to time how retail store owners are wise to keep an eye on real estate investing trends. As an example, consider this recent article in National Real Estate Investor (NREI) titled, “What Retail Estate Investors Need to Know About the Transforming Retail Supply Chain.” E-commerce and brick-and-mortar stores, once competing sales channels,

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Mid Market Neighborhood in San Francisco Making a Turn Around

Columnist Herb Caen once referred to the Mid Market, a neighborhood in San Francisco as “le grand pissoir.” The neighborhood is well known for its homeless inhabitants. But, it looks like it might be making a turn around. An article by the San Francisco Business Times  titled “Mid Market retail starting to catch up”, discusses

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Here's an Idea: Erect a Wall of Patent Protection

Entrepreneurs should know that the best way to protect their big ideas is by filing Provisional Patent Applications (PPAs). A recent article at entrepreneur.com titled “5 Steps to Safeguard Your Product From Patent Theft” illustrates how inventors may use PPAs to build an impenetrable wall of protection around their big idea. 1. Find all the ideas similar

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Social Media Tips for the Service Industry

Entrepreneur.com  brought together marketing experts to create Team Digital.  Each week, Team Digital answers your questions on social media marketing, engagement and strategies. When they were asked about social media tips for service industries, Team Digital offered some very helpful advice: Every business should be using Facebook and Twitter. If your business is primarily B2B

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The Company Website is Making a Comeback

While a company’s social media presence is extremely important these days the company website is becoming popular once again.   An article on Wired.com states: “The comeback is bolstered by new interlinks that make it increasingly easy for websites to suck in and selectively repurpose some of the very social content that diminished the open

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Tool Time: Tech "Toys" for Your Restaurant

Growing businesses need their tech to grow with them. Entrepreneur.com recently sifted through the clutter to suggest 15 tech plays including computers, displays, tablets and accessories that could help a variety of businesses, including restaurants. Designed to protect your tech assets, the “power tools” specifically selected for restaurants, the Logitech Keyboard K310 ($40) and LifeProof nuud iPad case (starting

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