CEO of Dunkin’ Brands and President, Dunkin’ Donuts U.S. (owned by Canton, Massachusetts-based Dunkin’ Brands Group Inc.) , Nigel Travis, has previously said, “I hear requests to come to California almost every day from our fans on the West Coast and all throughout the country, and of course from our passionate communities on Facebook and …
Dunkin’ Brands CEO Nigel Travis officially announced this Monday that the company plans to launch a new loyalty program later this January. Members will earn 5 points for every dollar spent. Once a member reaches 200 points they receive a medium-size beverage. According to The Wall Street Journal DD article (found here), competitors like Startbucks …
Dunkin' Donuts: New Loyalty Program Keyed In with Unified POS Provider Read More »
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