Customer Loyalty Program Step #1 — Set a Clear Goal
HelpScout.net advises:
To take advantage of “artificial advancement,” there must be a clear-cut goal that customers can look forward to and it has to align with a desire of theirs.
Without a finish line (or multiple finish lines) for customers to cross, they will lose interest. For instance, the car wash study had “a free car wash” as the end-goal for those involved; that was the reward they would be receiving. I’ve seen many subscription services instead offer price discounts or an upgraded account (such as additional storage or more features) to serve as a desirable goal.
Utilizing your own product as a reward for achieving the stated goal is almost always the right path here. It allows you to avoid losing your shirt from too many expenses. Also, presenting your product as a reward is the perfect way to create enticement, the same way a free car wash (in that example, the product) serves as the reward above.
To read the full article go here.
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