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Ever wonder how small businesses turn into a franchise? Or how a store fails in a a busy location, but the same store flourishes where no one would ever imaged it would?

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We have all heard that success is dependent on three factor: Location, Location, Location. Well, then what is the right location? One with a lot of foot traffic, visibility, or easy access? The notion of a good location is that it will bring in the most customers and therefor you’ll make the most money. One problem: The better the location in perceived to be, the higher the rent. So a better location needs more revenue just to break even and that may be worth it.
A better way yo look at rent and location is to consider it marketing expense just like you look at all your other forms advertisements.  So if you have a set marketing budget, then the more you spend on rent the less is available for other types of advertising such as mailer and TV adds.  This makes perfect sense since a location with visibility on a main street would to spend less on mailers to ensure that the trade areas customers know of its existence.
More to come soon…, but contact www.AffiliatedResearchEconomics.com if you need business consulting.