Ride Sharing Service Uber's New Subscription Program!

This week, ride share startup Uber quietly rolled out out a monthly subscription pass that would allow access to several Uber products: rides, scooters, bikes and food.
The multi services subscription pass, which costs $24.99 per month, offers a 5% discount on rides, free Uber Eats delivery and free rides on JUMP bikes and scooters. The service is currently available in select cities, including San Francisco and Chicago.
Uber Eats and Uber ride sharing customers tend to hop back and forth between services; ordering whichever ride sharing service is cheaper at the time of their ride. The same for food, but it’s according to whichever platform supports the restaurant they are ordering from. With a subscription service that offers consistently discounted rates, Uber hopes to encourage brand loyalty. Users may feel obligated to use the service if they’ve already paid for it.
Uber has also continued to add to their list of services by offering helicopter flights to elite users through Uber Elevate, Quiet Mode for riders who aren’t interested in talking, and even bonuses for shopping that can go towards Uber trips.
Ultimately what Uber is promoting is an omni channel lifestyle where customers access the products under Uber’s umbrella of companies when and where they want. Currently Uber hasn’t yet publicly announced the service nor have they discussed adding it in other cities if the pilot program is successful. Uber seems to be the first company to offer diverse daily services under a single subscription, chances are they won’t be the last. Customer want and have come to expect omni channel options for their busy lives. It will be interesting to seem if Uber’s multi services subscription puts a dent into Uber Eat rivals such as Grubhub or DoorDash. Currently, Uber Eats trails a distant third.
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