SEO

Franchise Model Asks More From Its SEO Strategy

One important consideration before entering into a franchise agreement is determining exactly how search engine optimization (SEO) and social media matters are to be handled. Writing in her regular column in HuffingtonPost.com, Allie Gray Freeland, Public Relations Director at iAcquire, says that when it comes to SEO and franchises, the same standard rules apply, but …

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Astroturfing: NYC Froyo Fraud Stings Fake Reviewers

Frozen yogurt too good to be true! News came out recently about a phony frozen yogurt shop search engine optimization (SEO) sting in New York — and with it, the term “astroturfing” is having a moment. Given the strong presence Sintel Systems has in the frozen yogurt segment of the restaurant POS marketplace, we were particularly …

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