Franchises

A Veteran, A Franchise Player

The International Franchise Association (IFA) VetFran program to recruit and hire veterans into franchising opportunities has been a resounding success. One example is landscaper Hector Rodriguez, a franchisee with The Grounds Guys in West Hartford, Connecticut. Rodriguez was recently featured in Entrepreneur.com’s Franchise Players Q&A interview, titled “Franchise Players: Why Vets and Franchising Go Hand

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How to Successfully Create and Reward Loyalty

Creating and nurturing customer loyalty is a worthy goal for any business. So what’s up with loyalty lately among franchises? In their recent post, “Loyalty Deserves Rewards: Create a Rewards Program That Suits You (And The Customer!),” Franchising.com’s Jack Mackey offers a round-up of some of the latest thinking he shared with participants at a

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Unbroken: Entrepreneurs Fixed On The Promise Of FroYo Franchising

If it ain’t broke, don’t fix it! The truth of this old bromide is found in modern franchising, and in particular, the retail frozen yogurt segment. “Although the popularity of the frozen yogurt franchise industry suffered a decline in the late 1990s, the category has been making a colossal comeback in the last decade, with a new

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Franchising Industry Pledge to Hire Veterans, Wounded Warriors and Military Spouses Exceeds Expectations

Two years ago, as part of the International Franchise Association (IFA) VetFran program’s Operation Enduring Opportunity and the White House Joining Forces Initiative, the IFA and its 600 VetFran member companies committed to recruit and hire 80,000 veterans, wounded warriors and military spouses by 2014. Their timing couldn’t have been better, given that the current

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Retailers Likely to Triple Mobile POS Social Media Sales by 2018

An article posted on ConsumerElectronicsNet.com entitled “Survey: Retailers Using Mobile POS Expected to Triple By 2018,” perfectly illustrates just how quickly new technology can spread throughout the retail sector of our economy. The article points to a recent report issued by Infogroup Targeting Solutions (ITS) entitled “Breaking Through Customer Engagement Barriers with Innovative Marketing and

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