Big Retailers Walmart, Target and others Discreetly Exploring CBD product lines

Walmart and Target aren’t selling cannabis derived  products yet, but they’re preparing for the day when they can. Reportedly bigbox retailers and grocery stores including Walmart, Target and Krogers, have been quietly meeting with makers of CBD infused drinks, candy, lotions and oils. CBD is a nonpsychoactive component of marijuana that doesn’t get you high, but is thought to help relieve pain as well as stress symptoms, including anxiety and insomnia. Companies are quietly prepping, ready to get a toe hold in the cannabis marketplace as soon as the government gives the go head.
Consumers across the US are interested in CBD products and companies have been taking notice. On April 20, Carl’s Junior tested selling a CBD infused burger. Currently most of the CBD industry sales happen in small mom and pop shops which are willing to take bigger risks than major retails. But a couple of bigger chains, including Walgreens, CVS and GNC, have begun selling CBD-infused creams that treat wrinkles and pain in New York and other states where they’re allowed. Investors estimate that the cannabis market could pull in several billion by 2025.

Many products that contain CBD became legal in December 2018 when President Trump signed a farm bill. However, the Food and Drug Administration currently prohibits adding CBD to food and beverages. This summer the agency will hold its first public hearings to decide how it will regulate CBD.

CBD products could give Walmart and other retailers an edge over longtime competitor Amazon, which continues to view cannabis as a drug, prohibits it and products derived it from being sold and apparently isn’t exploring future selling options at this time. Amazon currently sells and allows 3rd party vendors to sell hemp oil products.

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