Digital Delivery Service Postmates Teams Up with ABC's 'The Bachelorette' and The Infatuation for Tonight's Season Premiere

Postmates has partnered with ABC and online restaurant review & guide site The Infatuation to offer free delivery in celebration of “The Bachelorette”!
The 15th season of pop culture hit “The Bachelorette,” premieres tonight, Monday, May 13th on The ABC Television Network. The series which has had millions of viewers for over a decade, follows one lucky woman as she tries to find true love. Tonight, Bachelorette Hannah Brown will begin her journey to find her soul mate from a group of 30 hopeful bachelors.
Nationwide, while supplies last, the first 15,000 Postmates users today can apply the code: “HANNAHB” for free delivery. Furthermore, in select markets across the country, Postmates-featured “Infatuation Approved” restaurants will be the perfect choice for Bachelorette viewing parties. Also, designated restaurants in Los Angeles, Atlana, Austin, Chicago, Los Angeles, New York, and San Francisco will deliver a one-of-a-kind, Bachelorette-inspired, reusable tote bag with orders placed via Postmates until end of day, while supplies last.
Earlier this year, Postmates and The Infatuation announced a collaboration offering Postmates users the ability to search for “Infatuation Approved” restaurants for delivery in select markets on their website and app. “Infatuation Approved” restaurants are chosen based on The Infatuation’s highest-rated restaurants in local markets.
The Infatuation which was started in 2009 is an innovative restaurant discovery platform. The company covers more than two dozen global cities with offering restaurant reviews and guides via its web and social media presence, mobile apps, email newsletter, and its popular SMS-based recommendation platform, Text Rex. The Infatuation acquired legendary restaurant review brand, Zagat in the spring of 2018.
Online delivery service Postmates has expanded to 1,000 new cities since December 2018 as it prepares for its IPO. The company now delivers to 70 percent of U.S. households from over 500,000 restaurants. Recently, Postmates has created a new partnerships as a way of differentiating itself from its competitors Uber Eats, DoorDash and GrubHub. This promotion is a unique use of leveraging omni channel solutions to hopefully create new customers from an already established Bachelorette fan base.
Is your restaurant able to offer a promotion to online delivery customers? Digital technology is critical to business today–it could set you apart from the competition.
Consumers have become accustomed to the convenience, speed and concierge-like service that digital delivery platforms afford, especially the ability to order just about anything from their computer or smartphone and have their purchases quickly delivered.
Sintel Systems is a global leader in omni channel solutions for the restaurant industry. Our Direct-to-POS online ordering platform was specifically designed for restaurants. This system allows eateries of all sorts to have a custom, secure website and mobile app to support customer ability for placing orders on the go. Through our omni channel approach, customers can order using a table side device, order from an easy to use self serve kiosk, order from their phone or order from a computer. For a live online demo of our POS software, contact us today.