Do you provide a great product or service but your doors aren’t opening as many times a day as you would expect? Chances are people just haven’t heard about your shop yet and they need to be urged out by your marketing techniques.
Marketing Tips
Here are just a few stand out marketing tips from Entrepreneur.com’s article – 99 Tips for Direct-Mail Marketing:
• Give a free gift to increase response
• Highlight the free-gift offer prominently
• Make your offer easy to respond to
• Offer a free trial to eliminate risk
• Make your offer easy to understand at a glance
• Have your direct mail reviewed by an objective third party
• Personalize as much as you can
• Include a call to action; tell your readers exactly what you want them to do
• Put a picture of a phone by your phone number
• “Free” is still a motivating word–use it and highlight it
• Postcards are very efficient; usually both sides are looked at
• Its OK to send the same piece over and over for consistency
• Mail with stamps get opened before metered mail
• Odd shapes work, too (It’s a given that something out of the norm will get more second glances than the usual everyday mail)
For the full 99 mailer marketing tips, read the full list here.
{{block type=”cms/block” name=”custom.block” block_id=”blog_post_footer”}}
