Facebook Tips for Restaurants

 
Facebook is an essential resource for restaurants for marketing and to engage with their patrons. We look at the best ideas for what to post and how to use Facebook to ensure business is booming.

1. Showcase food

People love taking pictures of their lovingly crafted dish, and they love looking at them too. Get their mouths watering with your very best.

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2. Showcase employees

Folks love feeling like a community and knowing what goes on behind the scenes. Keep your page interesting with faces and boost your employee morale at the same time with employee of the week.

3. Feature the community/patrons

Feature events at your restaurant, such as soccer teams, children’s activities and your best customers. They’ll love seeing their picture on your page and be eager to return.

4. Share recipes

Keep followers engaged by providing new and interesting information. Sharing recipes is informative and gives followers something to do and comment on.

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5. Ask Questions

This is undoubtedly the single best way to engage your audience. If you ask a questions, they will respond, resulting in a richer experience.

6. Respond and Interact

Responding quickly to customers ideas, questions, compliments and complaints show a pro-active restaurant that truly cares.

7. Be Transparent

Don’t hide from, ignore or deny any complaints. Nothing is always perfect, so show integrity, responsibility and honesty by simply addressing complaints and making it up to the customer. It will be appreciated and could even boost your reputation in the long run.

8. Advertise

Facebook ads can target consumers in your specific area, so convert that foot traffic into long-term customers.

9. Integrate with other pages

Use Facebook to lead followers to you Instagram and Twitter accounts, and use these accounts to their strengths. Instagram should have a collection of your most beautiful photos of your most delicious offerings with fewer words. Save those for Twitter and Facebook.

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10. Post Often!

A standard rule for a dedicated following, try to post at least once a day, experimenting with different times.

With so many restaurants failing, taking the time to do some social media doesn’t seem so bad. Build your brand, reputation, and it makes a great record when all is said and done.

Sintel Systems

Sintel Systems considers itself a partner to its restaurant, bakery and frozen yogurt customers. It’s in our best interests that you succeed, which is why we offer all-inclusive technical support, 3 year replacement warranty, customer displays for promotions and a global gift and loyalty card network, all from a direct and single-source. To learn more about Sintel Systems, click here.