Domino’s is dominating the pizza market when it comes to customer ordering options. We first discussed the company’s new digital strategy last summer. Since then, Domino’s AnyWare ordering platform has grown and now allows customers to order pizza in 15 different ways. Customers can order through text message, Google Home, Alexa or even Slack, the communication hub, just to name a few. If you want to go the old fashioned route, you can still order pizza from a desktop computer or by phone.
Recently Domino’s announced a partnership with Xevo Inc., a global leader in connected car technology. In the fall of 2019, the AnyWare pizza ordering platform will be pre-loaded into new cars. “At Domino’s, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” says the director of digital experience.
In addition to the many ways to place an order, Domino’s continues to please customers with the Live Pizza Tracker which allows customers to track every stage of their order in real time. Also very popular is the hotspot program, which allows customers to pickup up their pizza at locations without addresses such as beaches or parks. Domino’s
loyalty program is robust, with 20 million active pizza loving users.
This quarter Domino’s had limited growth due to aggressive marketing by third party delivery platforms such as Uber Eats and Grub Hub. However in the long run, the company is optimistic and very committed to its omni channel strategy. Domino’s is able to to control the quality and safety around their product until it reaches the customer. Also, Domino’s doesn’t have to share customer information with other companies. Nor do franchisees profit margins suffer from high commission fees, which are usually between 15% and 30% at most third party delivery services.
Domino’s is currently focusing on its “fortressing” program, a push to add stores in existing markets to shrink delivery times. Local stores mean hotter, fresher pizza with shorter distances between Domino’s ovens and the customer. Also, Domino’s is focusing on reducing the cost per delivery by being smarter about scheduling. Additionally, the company is using technology to make the flow of product from the store to the customer more efficient.
Interested in increasing your online presence and adding mobile ordering? Sintel Systems Global POS is the leader in direct and single source omni channel solutions for the fast food industry. As part of Sintel System’s all-inclusive fast food and QRS POS system package, our customers get a gift and loyalty card network with mobile app, private cloud services, embedded merchant account services, and unlimited technical support. Sintel Systems Direct-to-POS Online Ordering allows orders placed online to appear on the POS system as soon as they are placed.
To learn more about how Sintel Systems can help improve your business, contact us today.
