CNBC's Restaurant Startup and Restaurant Confidential: New York

CNBC’s new show Restaurant Startup premiered this month, with its first episode airing on July 8^th. The show brings together the high energy of a food competition with the addition of investment and business startup, seen in CNBC’s ever so popular Shark Tank. Master Chef Joe Bastianich and Fort Worth chef Tim Love will look for opportunities to invest in a variety of food concepts. Waylynn Lucas [from Eat, Drink, Love’s] will consult with the contestants who will try to start with only $7,500 a “pop-up restaurant, or a store, or a product presentation.” After only two days, Bastianich and Love will decide if they should invest in the concept.

According to a press release by CNBC, “Restaurant Confidential: New York(working title) is a docu-series that follows the money and chronicles the struggles and triumphs of various restaurants in the ultra-competitive New York Food Scene. The series dives into the New York restaurant world as hot and not so hot spots compete to survive and thrive while showcasing chefs, restaurateurs, investors and everyone in between as they work tirelessly to make a place for themselves in the culinary scene. The pay-off takes place in the final minutes with real register tallies and hard facts that expose the truth of each business’ health.” About RESTAURANT STARTUP: The show is produced for CNBC by Shine America and JB Crushed, LLC with James Bruce, Eden Gaha, Paul Franklin, Robin Feinberg and Joe Bastianich as executive producers. About RESTAURANT CONFIDENTIAL – NEW YORK: The show is produced by All3Media America with Eli Holzman, Stephen Lambert and Aaron Saidman as executive producers.

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CNBC's Restaurant Startup and Restaurant Confidential: New York

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