Yelp

Restaurant Review Rescue: Help With Yelp

The phenomenon and randomness of the Yelp user review continues to rattle small businesses, and restaurants in particular. Restaurants account for the largest slice of the Yelp pie (with shopping a distant second and nightlife an even-more-distant third), and estimates are that more than 40% of restaurant patrons review their experiences on Yelp.  Clearly, this […]

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Astroturfing: NYC Froyo Fraud Stings Fake Reviewers

Frozen yogurt too good to be true! News came out recently about a phony frozen yogurt shop search engine optimization (SEO) sting in New York — and with it, the term “astroturfing” is having a moment. Given the strong presence Sintel Systems has in the frozen yogurt segment of the restaurant POS marketplace, we were particularly

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