Quick-Serve Brands Move to Localize Their Social Media

All politics is local. To what degree is that also true for quick-service brand marketing? Writing in her Talk of the Town column in QSRMagazine.com (QSRM), Nicole Duncan sees location-specific marketing as the new wave of social media. Duncan’s post, titled “Brands localize their social media presence to foster a more authentic consumer interaction,” provides […]

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