Before Investing, Interview Franchisees

Dreaming of franchising? Fantastic! You’re ready for a life change and the market is heating up. But before you take the plunge, make sure your due diligence includes interviews with existing franchisees who can say, “Been There, Done That.” We strongly agree with an post we spied, “Interviewing Existing Franchisees,” and subtitled “When investigating

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Franchisees Must Ponder the Great Chain of Being (Analytical)

Retailers have been tracking traffic and measuring conversion rates for decades, but are franchisors and their franchisees on the same page? And if so, who pays for it? Author Mark Ryski, CEO and founder of HeadCount, says, “I see a consistent disconnect between franchisors and franchisees when it comes to analytics, especially store traffic and

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