Franchisees Must Ponder the Great Chain of Being (Analytical)
Retailers have been tracking traffic and measuring conversion rates for decades, but are franchisors and their franchisees on the same page? And if so, who pays for it? Author Mark Ryski, CEO and founder of HeadCount, says, “I see a consistent disconnect between franchisors and franchisees when it comes to analytics, especially store traffic and […]
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