Retailers have been tracking traffic and measuring conversion rates for decades, but are franchisors and their franchisees on the same page? And if so, who pays for it? Author Mark Ryski, CEO and founder of HeadCount, says, “I see a consistent disconnect between franchisors and franchisees when it comes to analytics, especially store traffic and […]
Franchisees Must Ponder the Great Chain of Being (Analytical) Read More »
The International Franchise Association (IFA) VetFran program to recruit and hire veterans into franchising opportunities has been a resounding success. One example is landscaper Hector Rodriguez, a franchisee with The Grounds Guys in West Hartford, Connecticut. Rodriguez was recently featured in Entrepreneur.com’s Franchise Players Q&A interview, titled “Franchise Players: Why Vets and Franchising Go Hand
A Veteran, A Franchise Player Read More »
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