McDonald's International Summer Menu

Fast food giant McDonald’s recently announced that it’s bringing a series of popular international menu items to the US for a limited time beginning June 5th. With the world becoming increasingly more accessible Americans are traveling and discovering foreign foods. Also the rise of food posts on social media has sparked much interest in international fast foods. McDonald’s is hoping to capitalize on the trend.
Pictures of the new menu offerings already have quite the buzz on Twitter.  From Canada there’s the Tomato Mozzarella Chicken Sandwich. The Grand McExtreme Bacon Burger hails from Spain. Fry fans will love the Australian Cheesy Bacon Fries, which is covered in cheddar cheese sauce and sprinkled with a smoked bacon topping. Finally, from the Netherlands is the Stroopwafel McFlurry, a European twist on the McFlurry with a caramel swirl and chopped Dutch Daelmans Stroopwafel caramel waffle cookie pieces. It’s no McPickle, but it sounds delicious.
McDonald’s has recently taken steps to cut costs and streamline franchises. Back in April the company announced that they would begin phasing out the Signature Crafted premium menu items. Recently, McDonald’s Corp met with Uber Eats to negotiate lower fees paid to the digital delivery platform, making delivery more profitable for its franchisees. While specifics of the deal haven’t been announced, the terms include reduced commission rates for all U.S. restaurants. Also the new agreement ends McDonald’s exclusive deal with Uber, allowing franchisees to use different delivery partners.
The delivery strategy is just one of the changes taking place at McDonald’s under Chief Executive Officer Steve Easterbrook. He recently invested $300 million in a decision-logic technology company to better personalize menus. Also he’s advocated for omni-channel solutions such as self-order kiosks and restaurant remodels to increase competition with other fast food chains. The international menu, streamlined operations and new delivery possibilities should add up to a profitable summer for McDonald’s.
Sintel Systems is focused on the current and future needs of the quick serve industry to ensure that the industry is equipped with the most effective POS solutions, no matter how the market evolves. Using our omni channel approach customers can order with an employee using a hand held device at busy drive thrus, order from a kiosk, order from their phone or order from a computer. If they prefer, they can even order inside the restaurant from staff at the counter. All transactions from devices are seamlessly sent to the kitchen display system (KDS). Kitchen staff stays completely in the know of customer orders and what order to cook them in. That’s the goal of omni channel POS, service is provided to the customer where they want it, how they want it.