Fro-Yo Chain's "Great Divide" Multiplies Sales

OrangeLeafDividers-72dpiLouis Sullivan, the great American architect, coined his famous dictum, “Form ever follows function” — although across time, the word “ever” was dropped.
Although Sullivan likely never ate frozen yogurt, the spirit of his phrase lives on in frozen yogurt entrepreneurial ingenuity. Take, for example, the recent story published on the Nation’s Restaurant News (NRN) website, “Fro-Yo Chain Looks to Divide and Conquer.”
In their post, NRN finds Oklahoma City, Oklahoma-based Orange Leaf Frozen Yogurt offering 3-zone cup dividers to its customers who prefer not to let their frozen yogurt flavors and toppings mix together. NRN writes, “In the increasingly competitive frozen-yogurt category, at least one player is looking to divide and conquer.”
The divider, designed to fit inside the company’s 16-oz. cup, allows customers to fill 2 or 3 sections and thus preserve their hand-selected flavor combinations.
“Most of our customers prefer to get more than one flavor of fro-yo in their cup,” NRN quotes from a statement by Karley Hofer, Orange Leaf’s Director of Brand Development. “While some like to swirl or mix several flavors and toppings together, others prefer their fro-yo flavors neatly separated so that they can enjoy each distinct taste or custom build their flavor combination as they go.”
Given the strong presence Sintel Systems has in the frozen yogurt segment of the restaurant point of sale (POS) marketplace, we share these creative new ideas with our customers and franchise hopefuls. We also happily share our vast experience and expertise in the frozen yogurt market sector and geographic growth trends with startup owners in order to help them make the best decisions from the very beginning.
Before you make your franchise move, consider calling Sintel Systems for a free phone consultation to help weigh and understand your options. We serve as a franchise incubator for clients across the retail, restaurant and service industries, forming lasting partnerships with our clients that you simply can’t get from a reseller.
If you are interested in learning more about Sintel’s POS systems and how our knowledge and support can impact your future success, call us for a complimentary phone consultation.
Read the full Nation’s Restaurant News post here.
Sintel Systems is the only full-service provider of tailored Point of Sale systems across retail, restaurant and service industries, including frozen yogurt shopspizzeriassushi restaurantscafés and retail stores.
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